Research from my own data.
Not a roundup of other people's studies. Each one comes from a dataset I pulled, cleaned and had to make a decision with. The method is on every page, so you can check it or argue with it.
All studies
- Research I analyzed 866 ads from 30 custom software companies Screened from 585 advertisers running paid ads to US businesses. Three tiers, real prices, and the offers that have survived longest. Read time 7 min
- Research Only 3 of 30 software companies publish a price Pricing is hidden almost everywhere in this market, which makes publishing one the cheapest way to stand out. Read time 5 min
- Research Only 4 of 30 offer a guarantee And three of those four run the longest-lived ads in the set. The exact wording of each. Read time 5 min
- Research Ad longevity is a public conversion signal One ad ran 564 days on a single creative. Nobody keeps paying for a losing ad. Read time 5 min
- Research The vibe-coding wall One company launched 80 ad variants in two weeks around a single idea: you already tried building it with AI, and hit a wall. Read time 6 min
- Research 10 hook patterns behind 33.1M plays 19 Instagram posts over 1M plays, transcribed and analyzed. The patterns, ranked by plays behind them. Read time 5 min
- Research TikTok and Instagram are not the same game Shares are the lever on one, not the other. Duration is bimodal. The middle is dead. Read time 4 min
- Research Carousels are depth, not reach A tenth of the likes of a reel, and the same number of comments. What that means for what you post. Read time 5 min
- Research 44% of enriched contacts were wrong Measured across 254 contacts at 100 companies. Two failure modes, and the check that catches both. Read time 5 min
- Research The false-zero machine Ad-library search ranks the wrong page first and returns a confident zero. How to detect it before it poisons your analysis. Read time 5 min
Nothing matches that yet. Try a shorter search, or message me on WhatsApp (opens in a new tab) and I’ll point you to the right guide.
Nothing here yet.