Tutorials and notes.
The guides explain how I do the work. Notes are looser: what I am building, what broke, and what I changed my mind about.
How to do it.
- Programmatic SEO with AI I shipped 58 pages from one route and one data file. The method, and the decision that mattered more than the tooling. Tutorial
- Why You Still Need a Person When AI Does the Building Six defects AI shipped for me that passed every check, what each cost, and the review layer that catches them. Tutorial
- GEO and AI Search: What Actually Helps The useful parts of AI search optimization, without the llms.txt myths or schema tricks. Tutorial
- How to Show Up in Google AI Overviews Google’s current guidance, translated into a practical checklist for your site. Tutorial
- How to Build an AI Agent with Claude Code and MCP A working pattern: one job, a few tools, clear approval rules, and real tests. Tutorial
- What Is MCP (Model Context Protocol)? What MCP connects, how clients and servers work, and where the USB analogy falls short. Tutorial
- How I Ship a Web App in Days with AI The small-scope workflow I use to move from an idea to a reviewed, live app. Tutorial
- How to Build an MCP Server A working server in about 30 lines, then the parts that actually break. Tutorial
- n8n vs Zapier vs Make Shipped 20+ workflows across all three. How they differ and how to pick. Tutorial
- Postgres Row-Level Security Turn it on without breaking the app, plus the three gotchas that bite every time. Tutorial
Put it to work.
AI in your marketing, what builds actually cost, and how to buy software well. Written from client work, not theory.
- How to Use AI for SEO What held up when I built 58 pages with AI, and the three places it produced work I had to throw away. Guide
- Cold Email with AI That Doesn't Read Like AI The tells that get you deleted, and the personalization layer that actually earns a reply. Guide
- AI Lead Enrichment That Survives Contact With Reality I enriched 254 contacts and had to throw away 44%. Why, and the checks that catch it. Guide
- How to Build an AI SDR A working sales agent: the tools it gets, the approval rules, and where a human stays in the loop. Guide
- AI Competitor Research How I pulled and read 866 competitor ads, and what to do with the answer. Guide
- An AI Ad Creative Workflow That Ships Concept to rendered video, with the human decisions that cannot be automated. Guide
- Writing Landing Page Copy with AI Where AI drafts well, where it flattens your voice, and the edit pass that fixes it. Guide
- AI Content That Ranks vs AI Content That Gets Ignored The difference is not the model. It is what you can say that nobody else can. Guide
- Automating a CRM with AI Eight AI-backed functions in a production CRM, and the two I turned back off. Guide
- AI Voice Agents for Lead Follow-Up What a voice agent does well on inbound, and the failure modes to design around. Guide
- GEO for Local Business How AI answers handle local intent, and the parts of your presence that feed them. Guide
- Using AI for Social Content Built from 19 posts and 33.1M plays of transcript analysis, not general best practice. Guide
- How to Measure AI’s Impact on Marketing Attribution that survives a cookieless setup, and the vanity metrics to drop. Guide
- An AI Marketing Stack for a Small Team The actual tools I run, what each replaced, and what I pay. Guide
- Prompt Engineering for Marketers The handful of patterns that carry production work. No prompt library required. Guide
- Web App Development Cost in 2026 Real ranges for agencies, freelancers, and AI-assisted builds, what moves the number, and why almost nobody publishes theirs. Guide
- Web Application Examples: 12 Real Apps Famous web apps grouped by pattern, plus six I built and shipped myself, with what each one teaches. Guide
Tools, head to head.
Comparisons between things I have run in production at the same time, which is the only way to know where each one breaks.
Data I collected myself.
Studies from my own datasets: competitor ad libraries, viral content transcripts, enrichment error rates. Method stated on every one.
Everything else.
Build notes, lessons, and the occasional opinion I could not fit into a step-by-step guide.