Guides written from real work.
Plain guides, side-by-side tool comparisons and my own research on AI agents, automation and building software. Free to read, no email needed.
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AI agents and voice
How AI agents and phone agents work, and how to build ones you can trust.
10 articlesAutomation
Which tools to pick, and how to connect them so nobody copies data by hand.
9 articlesBuilding software
What custom software costs, how long it takes and when to buy instead.
23 articlesMarketing and AI search
Ads, content and SEO with AI, plus how to show up in AI answers.
19 articlesMarketing and AI search
Show every topic- Guide How to use AI for SEO What held up when I built 58 pages with AI, and the three places it produced work I had to throw away. Read time 5 min
- Guide Programmatic SEO with AI I shipped 58 pages from one route and one data file. The method, the guardrails, and the part that decides whether it works. Read time 6 min
- Guide Cold email with AI that doesn't read like AI The tells that get you deleted, and the personalization layer that actually earns a reply. Read time 4 min
- Research Ad longevity is a public conversion signal One ad ran 564 days on a single creative. Nobody keeps paying for a losing ad. Read time 5 min
- Guide AI competitor research that works How I pulled and read 866 competitor ads, and what to do with the answer. Read time 5 min
- Research 10 hook patterns behind 33.1M plays 19 Instagram posts over 1M plays, transcribed and analyzed. The patterns, ranked by plays behind them. Read time 5 min
- Guide An AI ad creative workflow that ships Concept to rendered video, with the human decisions that cannot be automated. Read time 4 min
- Research TikTok and Instagram are not the same game Shares are the lever on one, not the other. Duration is bimodal. The middle is dead. Read time 4 min
- Guide Writing landing page copy with AI Where AI drafts well, where it flattens your voice, and the edit pass that fixes it. Read time 4 min
- Research Carousels are depth, not reach A tenth of the likes of a reel, and the same number of comments. What that means for what you post. Read time 5 min
- Guide AI content that ranks vs content that gets ignored The difference is not the model. It is what you can say that nobody else can. Read time 4 min
- Research The false-zero machine Ad-library search ranks the wrong page first and returns a confident zero. How to detect it before it poisons your analysis. Read time 5 min
- Guide GEO for local business How AI answers handle local intent, and the parts of your presence that feed them. Read time 4 min
- Guide How to measure AI’s impact on marketing Attribution that survives a cookieless setup, and the vanity metrics to drop. Read time 4 min
- Guide An AI marketing stack for a small team The actual tools I run, what each replaced, and what I pay for them. Read time 4 min
- Guide Prompt engineering for marketers The handful of patterns that carry production work. No prompt library required. Read time 4 min
- Guide GEO and AI search: what actually helps The useful parts of AI search optimization, without the llms.txt myths or schema tricks. Read time 5 min
- Guide How to show up in Google AI Overviews in 2026 Google’s current guidance, translated into a practical checklist for your site. Read time 3 min
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