Guides written from real work.
Plain guides, side-by-side tool comparisons and my own research on AI agents, automation and building software. Free to read, no email needed.
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AI agents and voice
How AI agents and phone agents work, and how to build ones you can trust.
10 articlesAutomation
Which tools to pick, and how to connect them so nobody copies data by hand.
9 articlesBuilding software
What custom software costs, how long it takes and when to buy instead.
23 articlesMarketing and AI search
Ads, content and SEO with AI, plus how to show up in AI answers.
19 articlesAI agents and voice
Show every topic- Comparison MCP vs function calling What MCP adds over plain tool calls, and when the extra moving part is not worth it. Read time 5 min
- Guide How to build an AI SDR A working sales agent: the tools it gets, the approval rules, and where a human stays in the loop. Read time 4 min
- Comparison OpenRouter vs the API direct Five models across live products. What the router buys you and what it costs. Read time 4 min
- Comparison AI SDR vs hiring an SDR I built a working sales agent. An honest read on what it replaced and what it absolutely did not. Read time 4 min
- Guide AI voice agents for follow-up What a voice agent does well on inbound, and the failure modes to design around. Read time 4 min
- Comparison AI phone agent vs chatbot vs live chat I shipped a voice agent for a roofing company. Which channel actually books the job, by lead type. Read time 4 min
- Comparison AI phone agent vs answering service What each one actually does with an after-hours call, and what it costs. Read time 2 min
- Guide How to build an MCP server A working server in about 30 lines, then the parts that actually break. Read time 5 min
- Guide How to build an AI agent with Claude Code and MCP A working pattern: one job, a few tools, clear approval rules, and real tests. Read time 6 min
- Guide What is MCP? A plain Model Context Protocol guide What MCP connects, how clients and servers work, and where the USB analogy falls short. Read time 4 min
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