Guides written from real work.
Plain guides, side-by-side tool comparisons and my own research on AI agents, automation and building software. Free to read, no email needed.
Browse by topic
AI agents and voice
How AI agents and phone agents work, and how to build ones you can trust.
10 articlesAutomation
Which tools to pick, and how to connect them so nobody copies data by hand.
9 articlesBuilding software
What custom software costs, how long it takes and when to buy instead.
23 articlesMarketing and AI search
Ads, content and SEO with AI, plus how to show up in AI answers.
19 articlesBuilding software
Show every topic- Guide What a web app costs in 2026 Real ranges for agencies, freelancers, and AI-assisted builds, what moves the number, and why almost nobody publishes theirs. Read time 5 min
- Comparison Web application vs website I build both. The real difference, the gray zone in between, and which one your project actually needs. Read time 4 min
- Guide Web application examples, 12 real ones Famous web apps grouped by pattern, plus six I built and shipped myself, with what each one teaches. Read time 4 min
- Research I analyzed 866 ads from 30 custom software companies Screened from 585 advertisers running paid ads to US businesses. Three tiers, real prices, and the offers that have survived longest. Read time 7 min
- Research Only 3 of 30 software companies publish a price Pricing is hidden almost everywhere in this market, which makes publishing one the cheapest way to stand out. Read time 5 min
- Comparison Supabase vs Firebase Ten shipped products on Supabase. The Postgres argument, and the places Firebase is still the faster call. Read time 5 min
- Research Only 4 of 30 offer a guarantee And three of those four run the longest-lived ads in the set. The exact wording of each. Read time 5 min
- Comparison Vercel vs Railway Both run production apps here. Where the serverless model helps, and where it quietly bites. Read time 4 min
- Comparison Astro vs Next.js This site is Astro. A client app is Next. How to pick without relitigating it every project. Read time 5 min
- Research The vibe-coding wall One company launched 80 ad variants in two weeks around a single idea: you already tried building it with AI, and hit a wall. Read time 6 min
- Comparison Lovable vs Replit vs Bolt Where all three get you in an afternoon, and the exact point each one stops. Read time 4 min
- Comparison Resend vs Mailgun I moved a production CRM to Mailgun and hit a deliverability trap that has nothing to do with either product. How to pick, and what to check before you switch. Read time 5 min
- Comparison Custom CRM vs GoHighLevel I used GHL for years, then built my own. The three conditions that justify building. Read time 4 min
- Comparison Claude vs GPT for coding Both run daily against real repositories. Where each is stronger, measured on actual tasks. Read time 4 min
- Comparison Row-level security vs app-layer auth RLS shipped on several products, including the mistakes. Why the database is usually the right place. Read time 4 min
- Comparison Supabase functions vs Vercel functions 98 edge functions on one product. Where each runtime belongs and how they fail differently. Read time 5 min
- Comparison Stripe Checkout vs Payment Links Live billing on both. The fastest path to a first paid customer, and when to upgrade. Read time 4 min
- Comparison Shopify vs custom ecommerce Client builds on both. The revenue point where custom starts to pay for itself. Read time 4 min
- Comparison WordPress vs Astro I have migrated sites off WordPress. What you gain, what you give up, who should not move. Read time 4 min
- Comparison Lovable and Replit vs hiring a builder Where the AI builders get you, and the point they stop. Read time 2 min
- Guide Why you still need a person when AI does the building Six defects AI shipped for me that passed every check, what each cost, and the review layer that catches them. Read time 9 min
- Guide Postgres row-level security Turn it on without breaking the app, plus the three gotchas that bite every time. Read time 5 min
- Guide How I ship a web app in days with AI The small-scope workflow I use to move from an idea to a reviewed, live app. Read time 6 min
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