Short version: I write and build focused landing pages, usually live within a few days. Copy is included, because a page built around the wrong message converts badly no matter how good it looks.
When you need a landing page instead of a website
A website answers every question a visitor might have. A landing page answers exactly one, and removes everything else.
You want a landing page when you are sending paid traffic somewhere, launching one offer, testing a new market, or collecting leads for a specific campaign. Sending ad traffic to a homepage is the most common way I see a budget quietly wasted: the homepage has to serve everyone, so it convinces no one in particular.
What actually moves the number
After building these for clients and for my own products, the same few things decide it, and design is further down the list than people expect.
- Specificity. "Cut your onboarding from 30 days to 7" beats "streamline your workflow." One is a claim you can argue with. The other is wallpaper.
- Proof next to the claim. Not a testimonial wall at the bottom that nobody scrolls to. Evidence sitting beside the sentence that needs it.
- Objections handled before the form. Every unanswered doubt becomes a closed tab. Price, timeline, "will this work for my situation," lock-in.
- Speed on a phone. Most paid traffic is mobile. A page that takes five seconds has already lost a chunk of the people you paid for.
- One action. A second competing call to action reliably lowers both.
What you get
- A short research pass. Your offer, your buyer, and what your competitors are already promising, so the page does not repeat the category's wallpaper.
- Copy written for the page. Headline, subhead, body, objections, and calls to action as one argument rather than sections filled in.
- A custom-built page. Fast, responsive, and tested at real phone sizes before it goes live.
- Tracking that works. Analytics and conversion events wired up, so you can tell what happened instead of guessing.
I built a tool for this
Preflight scores a funnel before you spend money on it, and I built it because I kept doing the same diagnostic by hand for clients. You can also run my free landing page analyzer against a page you already have and see what it flags before you talk to me.
That is the honest order of operations: find out whether your current page is the problem before paying anyone to replace it.
FAQ
How long does a landing page take?
Usually a few days from the call to a live page, assuming you can answer questions about your offer and customers quickly. The build is rarely the slow part. Deciding what the page should actually say is.
Do you write the copy or do I?
I write it. A landing page is mostly an argument, and the design only decides how easily that argument gets read. If you already have copy you are confident in, I will build to it and tell you where I think it is losing people.
What makes a landing page convert?
One page, one audience, one action. A specific promise rather than a generic one, proof near every claim that needs it, objections handled before the form instead of after, and a fast load on a phone. Most underperforming pages fail on specificity and speed long before they fail on design.
Can you run A/B tests on it?
Yes, and I build the page so testing is possible from day one: the headline, hero, and offer block are structured to be swapped without a rebuild. Testing only pays off once you have enough traffic for a result to mean something, so I will tell you if you are not there yet.
Send me the offer and where the traffic is coming from and I will tell you what the page needs to say. Start here, or read about the full funnel if the page is only one piece of it.