Custom software for gyms and studios.

Gyms lose more revenue to quiet churn than to slow sales. I build the software that notices the member fading and does something about it.

Churn is a data problem first

A member who stops showing up in week 3 cancels in month 2. The signal is sitting in your check-in data the whole time. Nobody has time to watch it.

Software watches it for free, every night, and triggers the save: a message, an offer, a coach check-in.

What I build for gyms

Works alongside Mindbody, Glofox, or your access-control system.

  • Attendance-based churn alerts with automatic win-back sequences
  • Member portals: schedule, milestones, referrals, one place
  • Class booking with waitlists that fill themselves
  • Lead follow-up for trials that actually converts week one
  • Simple owner dashboards: attendance, churn risk, revenue trend

No per-member fees

Software I build for you has no per-member fees and no per-location multiplier. You get a clear scope and price before any work starts, and you own it all, so it keeps working even if we stop.

I can build this for your business.

Tell me how your team works today. You get a clear scope and price before any work starts, and you own everything I build.

Common questions

Straight answers before we talk.

Ask me directly (opens in a new tab)
What is a good first build for a gym?

Churn alerts plus win-back automation, almost always. It uses data you already have, ships fast, and pays for itself the first month it saves a handful of members.

Can it read our check-in data?

Most access and booking systems export or expose attendance. I build on whatever yours provides, and I will confirm the path on the first call before you pay anything.

What does it cost?

It depends on the build. You get a clear scope and price before any work starts. The system works nights and weekends, so it keeps catching fading members while you sleep.